Archive for July, 2007
« Previous Entriessmokin’
Friday, July 27th, 2007Who said smoking wasn’t fashionable? Not us, not even our non-smokers.
It’s just as well, because we’ve just won the business to relaunch a French cigarette paper brand owned by Zig Zag.
We’re working on a national campaign to market Job (what a great name), a 170 year-old brand, steeped in heritage. We can barely contain ourselves [...]
‘Bog Doors’
Thursday, July 19th, 2007The Brief: Come up with an interesting design for the ‘bog doors’
The Solution: Paris Bordones’, ‘Venus and Mars’
What’s the deal?
Friday, July 13th, 2007Who needs a mailer when you can have a poster?
When top dealmaker Dow Schofield Watts wanted to tell everyone about its move, we came up with a nifty wee line, and then decided it should be big, no, bigger, no bigger still.
Fridge Monster
Tuesday, July 10th, 2007I don’t know. You leave some perfectly harmless food in the fridge and before you know it, you’re dealing with a monster…
Glastonbury 2007
Tuesday, July 10th, 2007New designer’s first day off.
Night time reading
Wednesday, July 4th, 2007We’ve just completed a Talent Year Book for North West Vision - the film and TV agency - celebrating the finest new talent from the region.
It’s their first Talent Book, so it was important that we got it right, particularly as the target market was producers and agents, who are inundated with CVs and scripts.
It [...]
Country culture
Wednesday, July 4th, 2007Two of our designers had a day out in Kendal to support our lovely clients at the Arts Council.
It was the first stage of the annual art07 event and we had designed and produced all of the branding and marketing material. It was a good day out, with a rather heated debate on city v. [...]
Top of the Pops
Wednesday, July 4th, 2007Well, in certain areas of the North of England Design Consultancy of the Year poll we did come tops.
We came first in strategic thinking within the client poll (one of the three polls which goes to make up the final table), and third in the client satisfaction poll and fourth overall.
Not bad going, considering we’ve [...]
Ahoy sailor!
Wednesday, July 4th, 2007We’ve been appointed to rebrand the Sheffield based steel company Mayflower Technology. Mayflower had a management buy-out last year and it’s fair to say they’ve been doing rather well since that time.
They’re one of the leading suppliers of sheet steel in the UK – try saying that quickly.
We’re currently looking at their name, positioning and [...]
It’s in the centre, get it!
Wednesday, July 4th, 2007Is it only me, or is anyone else a bit baffled by the GMex rebrand?
The poor GMex has been sitting there, with (apparently) little money spent promoting it (and its name), sitting proud and unloved, and then along comes a new name and the inevitable marketing budget and suddenly all the accusations start to fly.
The [...]